Ambulance star Jake Gyllenhaal has teamed up with Cartier, starring in 12 short campaign films which explore people's relationship with time, directed by Norwegian fashion photographer Sølve Sundsbø.

The French luxury brand took to Instagram to unveil the videos, captioned ‘Time is not only what we measure, but also what we treasure. The Maison will present Time Project, a new series of 12 short films exploring its relationship with time’.